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No stranger to the footwear field, Frank “The Butcher” Rivera has more than a lengthy resume designing and creating some of the strongest sneaker iterations and collaborations in the game today. Sitting down with Sneakerology Studio, the Boston-based creative touches on a bit of his ethos for approaching footwear development projects and the thought, time and energy that he personally inputs into each project. A facet of his design mentality that has perhaps been the guiding light for his success through the years, the footage ends with Rivera discussing the priority he places on seeing a project from start to finish, effectively ensuring product placement and distribution is on point every step of the way.