Positioned as an edgier yet youthful line whilst aligning with the eponymous label’s love for vintage Americana garbs, Ralph Lauren’s Denim & Supply presents its 2012 fall/winter lookbook. Having previously been announced here with its collaborative effort alongside Swedish DJ Avicii, we finally get a glimpse at the end result. With an exclusive remix to his track “Silhouettes” released earlier this month here, the 22-year-old producer offered insight in the design and marketing campaign for this seasonal range. As always, Denim & Supply presents a casual collection that blends a Southwestern bohemian spirit with vintage Americana workwear and a dose of New Enlgand prep. Distressed denim is mixed in with Native American prints, faux furs, heavy flannels, knit accessories and functional outerwear. This forthcoming collection can be purchased at participating stockists that include Macy’s as well as Ralph Lauren’s webshop.
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