The latest from the ongoing PBS series Off Book finds the world of logo design being explored. Dating back to deep antiquity, logos are singular images that convey messages that go way beyond consumption – instead sparking thoughts that play heavily on the human condition. Utilizing a silent vocabulary of colors, shapes and typography, logo designers give a visual identity to companies and organizations of all types. Featuring interviews with the likes of Stephen Heller, Sagi Haviv, Kelli Anderson and Gerrard Huerta, they all convey the ironic nature of logos: how they need to be simplistic in their construction yet have long-lasting appeal.
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