adidas has furthered its entry into the minimalist running footwear market with the introduction of its adiPure range. Expanding on the technology, the brand has released a Natural Running Shoe collection meant to offer options for beginners as well as intermediate and advanced runners. Boasting 360 degrees of support with a polyurethane overlay as well as a sock-like fit and dual-layer midsoles across the entire range, the collection includes the 7.2 oz Motion for beginners while intermediate runners can opt for a decrease from the Motion’s 11 mm heel-to-midsole drop in favor of the lower-profile 7 mm heel-to-midsole drop of the 6.3 oz Gazelle. Finally, advanced runners looking for a design that promotes running on the balls of the feet can choose the lightweight slip-on design of the Adapt, which features a 4 mm drop from the heel to the midsole and weighs in at only 4.5 ounces. Previously available in Europe, Japan and China, the adidas adiPure Adapt is set to launch in the U.S. this August for $90 USD while the Motion ($110 USD) and Gazelle ($100 USD) are now available online from adidas and in-store at select running footwear retailers.
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