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For the label’s 2012 campaign, 3sixteen is positioning denim as its central offering, showcasing the quality American craftsmanship and thoughtful fits — both key components of its ethos and design influence. In this new lookbook photographed by Justin Chung, 3sixteen illustrates the versatility and timelessness of quality denim and how it can be effortlessly dressed up or down for wearing in a wide variety of environments. You can find a local stockist, or simply shop the current denim, accessories and outerwear offerings from the 3sixteen online shop here.