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Borrowing from the new millennium tradition of pop-up retail, The Green Soccer Journal has elected to navigate its otherwise tricky website transitions with the help of a pop-up site. Dedicated to the 2012 UEFA European Football Championships, or Euro 2012, this temporary website will showcase unique content relevant to the European season without restrictions to branding or advertising. “A platform of inspired projects to accompany the joy and agony of Euro 2012,” the site proudly and purposefully unites two distinct passions: love of art + love of football.