“It was never about waving around the brand like a flag. It was always about the people.” As the last frame fades on the latest “SINCE 66″ film from Vans, the concise, yet powerful quote from the brand’s founder, Paul Van Doren graces the screen. For many corporate companies, the progression from the “early days” to a successful and profitable business operation are often riddled with losses of integrity, authenticity compromises and decisions that jeopardize the relevance of the creative direction. Tapping director, Eliot Rausch, Vans releases an aptly titled brand video that encompasses the core ethos that has guided it for the past 46 years. The film highlighting the insight and thoughts of many members of the Vans family including the likes of Steve Van Doren, Ray Barbee, Steve Caballero, Leila Hurst, Keith Morris, Stephen Murray, Tony Alva, Russ Pope and Christian Hosoi. Fast forward to 2012 and a retrospective look on the Vans vision is still the same today. A vision that is characterized less by sponsored faces in favor of a growing family. It is a vision that is geared more by what they can give than by what they can get.
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