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We’ve seen the incredible and slightly unorthodox movement stylings of Marquese “Nonstop” Scott when he danced to “Feel the Love” in this car park video for Rudimentary earlier this week. Scott is back, but this time for the iRobot Roomba in a $10 million commercial campaign slightly more befitting of his hypnotic and robotic movement. The commercial will air on national cable channels as well as a few online publishing websites like The New Yorker — but probably nothing with the permeance of his initial breakout video on YouTube that earned him over 40 million views in a few short months. Part of the campaign’s online push is also to challenge viewers in an online iRobot dance competition pitting them against the moves of Scott, and the rest of the world.