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Continuing with our Essentials series, HYPEBEAST aligns with Dutch DJ and creative consultant, Jeff van Hoek, better known as Jeff Solo. Developing a passion for music at a young age, the Rotterdam DJ refuses to be restricted by the preconceived notions of a generic party maestro, seamlessly blending various genres of music with an imaginative and effective vision. Over the last few years, Jeff has been at the forefront of Rotterdam’s energetic nightlife, co-founding new exciting concepts like No Rio, Don, Non Night Perron and Bowery Rotterdam. The Dutch creative also earns a living operating behind the scenes as a consultant/coordinator for fashion shows and a slew of corporate events, working with brands like Proctor & Gamble, G-Star, Amsterdam Fashion Week, Bread and Butter, Precinct 5 and many more. With a long list of worldly influences, Jeff Solo offers a look into his daily toting needs, featuring the adventure proof Corsair “Flash Survivor” flash drive, a pair of Mascot frames, a limited edition pair of Norse Projects X Hestra Staale Gloves, and the Nike A.V.E. Destroyer Jacket that was created for 111 inspiring local artists with Amsterdam retailer Precinct 5. Stay tuned as 2012 will surely be a productive year for the aspiring musical visionary.
Photography: Simon van Wijk/HYPEBEAST