While the Rad Hourani line functions as a laboratory, and experiments with new shapes and fabrics in a couture-like approach, the RAD by Rad Hourani collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. His fifth runway collection is accompanied by a video that showcases the designer’s signature sensibilities. Rad Hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris.
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