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Positioning itself to offer customers a degree of bespoke customization, Nooka today introduces the Zub Zan 40. Having already established an innovative new take on the traditional timepiece, the New York watchmakers fuse a traditional analog method of telling time with a contemporary approach afforded by a low-profile case, bold colorways and optional rubber straps. A seamless juxtaposition of timeless elegance and forward-thinking ingenuity, the Nooka Zub Zan 40 is now available through the brand’s online store with pricing set at $70 USD.