Native Son 2012 Fall/Winter Video

Pushing the envelope beyond fashion films, minimalist menswear brand Native Son takes an opportunity to explore the conquests of their ideal man through its latest Fall/Winter 2012 video. Directed by Niclas Gillis, the film chronicles the journey of a wandering man in search of the true meaning of home through his internal struggles. Inspired by the writings of 18th century philosopher Immanuel Kant’s motto Sapere Aude, meaning “dare to be wise,” the video is meant to highlight the psychological battle of the modern man in his search of the future.