Cults - You Know What I Mean

After watching the past two videos for their singles “Go Outside” and “Abducted,” it became

Music 
89 Hypes 0 Comments

After watching the past two videos for their singles “Go Outside” and “Abducted,” it became pretty clear that New York City-based band Cults won’t settle for just any visual treatments for their songs. Filled with dark, shocking and/or controversial plots, the two clips have helped maintain the duo as one of the most talked-about indie acts over the past year. Although this new music video from them is aesthetically unique from its predecessors, it’s no different from the aforementioned in terms of the effect it should have on its viewers. Set to the music of the band’s 1960s pop-inspired “You Know What I Mean,” the visual above stars Cults bandmates Brian Oblivion and Madeline Follin as lovers divided by Follin’s father. No boy is ever good enough in the eyes of a father, but Follin’s takes a cruel and unusual route of making Oblivion prove his worthiness by taking his stuntman role in Follin’s father’s carnival to the next level. Press play above to watch the strange, yet romantic video for one of the standout tracks from Cults’ debut self-titled album, which is in stores now. Also, see below for commentary from the video’s director, Isaiah Seret.

This was second time directing a video for Cults (the first being “Go Outside” in 2011) and I must say we really have an amazing connection and trust, which is so important when it comes to taking risks and making videos outside the standard ‘safe zone’. For “You Know What I Mean” I first pitched a ‘lighter’ version of the concept, which the band came back asking me to make it crazier. I loved hearing that! In fact, that push is how I came up with key aspects of the storyline, specifically the burn victim elements.”

Source: NPR

Read Full Article

What to Read Next

HUF Taps CULT for 20th Anniversary BMX Bikes
Design

HUF Taps CULT for 20th Anniversary BMX Bikes

Paying homage to the city of San Francisco.

Stormzy Is at His Rawest in New Album 'This Is What I Mean'
Music

Stormzy Is at His Rawest in New Album 'This Is What I Mean'

The followup to 2019’s ‘Heavy Is The Head’ is here.

Stormzy Announces First Album in Three Years, 'This Is What I Mean'
Music 

Stormzy Announces First Album in Three Years, 'This Is What I Mean'

Serving as the followup to ‘Heavy Is the Head.’


Stormzy Drops "This Is What I Mean" Visual Starring Jacob Collier, Amaarae and More
Music

Stormzy Drops "This Is What I Mean" Visual Starring Jacob Collier, Amaarae and More

Featuring footage from the night of his album launch.

Kavinsky - Roadgame
Music 

Kavinsky - Roadgame

Seemingly out of nowhere appears a new tune by French electronica giant Kavinsky. Titled

Vans Vault 2012 Spring Sk8-Hi Boat Crepe LX
Footwear Fashion

Vans Vault 2012 Spring Sk8-Hi Boat Crepe LX

Dropping this spring as a part of Vans Vault’s latest collection is the Sk8-Hi Boat Crepe LX.

Ro Ransom - Let's Try This Again
Music 

Ro Ransom - Let's Try This Again

This past October, New York City rapper Ro Ransom released a song with the announcement that

STARK: Videojacking - Ni**as in Paris
Art

STARK: Videojacking - Ni**as in Paris

While the world awaits the official video for “Ni**as in Paris” from The Throne, digital culture

Earl Sweatshirt home, previews new music
Music 

Earl Sweatshirt home, previews new music

As was reported just days ago, Earl Sweatshirt is speculated to finally be back at his Los


PHENOMENON 2012 Spring/Summer Leather Moccasin
Footwear Fashion

PHENOMENON 2012 Spring/Summer Leather Moccasin

This new release from Japanese brand PHENOMENON for 2012 spring/summer arrives via a leather

Asher Roth - Dope Shit
Music 

Asher Roth - Dope Shit

Coming off of the relatively recent release of his Pabst & Jazz mixtape, Ash Roth is back with

Yelawolf - Marijuana
Music 

Yelawolf - Marijuana

Yelawolf takes a stab at co-directing alongside director Figz, with his latest visuals for his

Stalley - BCGMMG
Music 

Stalley - BCGMMG

In continuing his ongoing Songs by Me, Stalley series, the MMG young gun reveals a new cut

Earl Sweatshirt will not appear on 'Odd Future Vol.2'
Music 

Earl Sweatshirt will not appear on 'Odd Future Vol.2'

While the world is still waiting for an official statement that confirms the return of Earl

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.