With music videos being at an all-time high in regards of creativity, it is only right to also highlight the innovators behind the lenses. Meet Matt Alonzo, who has been labeled as a leading force for the second generation of hip-hop music video directors. With visual work for the likes of Ice Cube, The Game, Chris Cornell, Clipse, Cypress Hill, Xzibit and many more, he has established himself as a sought-after name for creative, narrative-based music videos. Check out the mini documentary Up Close in order to receive an inside look into the director’s life past, present and future prospects. Directed by Michael Busalacchi.