Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Amazon MGM Studios
  • Justin Bieber
  • Seoul
  • SKYLRK
  • Vancouver
  • Kith
  • CANADA
Drops Shop

Spike Lee Stars in "The King of New York" NBA Spot

It seems only fitting that Spike Lee stars in the latest NBA BIG commercial appropriately titled

Sports
267 0   Comments
Prefer Hypebeast on Google
Save

It seems only fitting that Spike Lee stars in the latest NBA BIG commercial appropriately titled “The King of New York.” Recalling days of yesteryear when he didn’t have the posh floor seats we’ve all become accustomed to seeing him sit in, Lee speaks on the days when Bernard King dominated the Garden. The well-executed commercial spot closes with hints that the changing of the guard has now firmly placed Carmelo Anthony on the throne.

Read Full Article

What to Read Next

Spike Lee Is Launching a Film Festival in New York
Art

Spike Lee Is Launching a Film Festival in New York
And classically, it’s all about Brooklyn.
By /
2.4K    0   Comments
Save
New Era Unveils New York Knicks 2026 NBA Ring Ceremony Collection
Fashion

New Era Unveils New York Knicks 2026 NBA Ring Ceremony Collection
The commemorative headwear capsule celebrates the franchise’s championship title alongside a campaign starring Karl-Anthony Towns.
By /
608    0   Comments
Save
Take a Closer Look at the New York Knicks' 2026 NBA Championship Ring
Fashion

Take a Closer Look at the New York Knicks' 2026 NBA Championship Ring
Crafted by Jason of Beverly Hills in white gold, the design features nearly 800 stones and mechanical tributes to Madison Square Garden.
By /
3.5K    0   Comments
Save
Spike Lee Got a Custom Air Jordan 3 Just to Watch The Knicks
Footwear

Spike Lee Got a Custom Air Jordan 3 Just to Watch The Knicks
The blue and orange pair echo Spike Lee’s 2006 Air Jordan 4 collaboration and his 1989 Jordan Brand commercial.
By /
3.5K    0   Comments
Save
A New Way to Create Records Out of Your MP3s
Music

A New Way to Create Records Out of Your MP3s
Although using a new technology to create an obsolete technology that plays another new technology
By /
231    0   Comments
Save
Talib Kweli and Brooklyn Nets' Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior's
Sports

Talib Kweli and Brooklyn Nets' Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior's
Pulled from Jay-Z’s ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric
By /
128    0   Comments
Save
Pro Era Releases New Mixtape "PEEP The aPROcalypse"
Music

Pro Era Releases New Mixtape "PEEP The aPROcalypse"
Burgeoning New York City rap crew Pro Era drops their highly-anticipated new mixtape PEEP The
By /
387    0   Comments
Save
A$AP Rocky featuring Gucci Mane, Waka Flocka & Pharrell - Pretty Flacko Remix
Music

A$AP Rocky featuring Gucci Mane, Waka Flocka & Pharrell - Pretty Flacko Remix
Having previewed the remix recently via a Ustream session, A$AP Rocky debuts the official version
By /
452    0   Comments
Save
DOOM - Doomsayer (Young Guru remix)
Music

DOOM - Doomsayer (Young Guru remix)
Talk about perfect timing. On Doomsday 2012, legendary enigmatic emcee DOOM shares a nice little
By /
173    0   Comments
Save
retaW Allen Fragrance Luggage Tag
Travel

retaW Allen Fragrance Luggage Tag
Fragrance is key for lifestyle label retaW. The latest release from the Tokyo brand is the Allen
By /
329    0   Comments
Save
A$AP Rocky featuring Gucci Mane, Waka Flocka & Pharrell – Pretty Flacko (Remix)
Music

A$AP Rocky featuring Gucci Mane, Waka Flocka & Pharrell – Pretty Flacko (Remix)
During his recent Ustream session, A$AP Rocky previewed the “Pretty Flacko” remix which features
By /
285    0   Comments
Save
Local Natives - Breakers (Superhumanoids Remix)
Music

Local Natives - Breakers (Superhumanoids Remix)
With their latest single “Breakers” recently getting the video treatment, SoCal indie group Local
By /
111    0   Comments
Save
COMME des GARCONS 2013 Spring/Summer "Fluo" Wallets
Fashion

COMME des GARCONS 2013 Spring/Summer "Fluo" Wallets
Arriving ahead of schedule, COMME des GARCONS’ popular selection of wallets have landed for
By /
345    0   Comments
Save
Jerome LOL - House Track 4 Sam
Music

Jerome LOL - House Track 4 Sam
Jerome LOL and his Body High label mates have joined forces and let loose a brand new compilation
By /
191    0   Comments
Save
Côte&Ciel 2012 Fall/Winter New Releases
Fashion

Côte&Ciel 2012 Fall/Winter New Releases
Translated from French to mean ‘coast and sky,’ Côte&Ciel specializes in accessories that
By /
1.1K    0   Comments
Save
Flosstradamus featuring DJ Isaac - Underground Anthem
Music

Flosstradamus featuring DJ Isaac - Underground Anthem
Flosstradamus continues to treat fans with music, and today the Chicago duo drop off a brand new
By /
173    0   Comments
Save
More ▾