Moving forward with its inspirational campaign paying homage to one of the most entertaining athletes of all time, Louis Vuitton presents its latest video reinterpreting Muhammad Ali‘s famous “float like a butterfly” cautionary poem. Similar to previous instances, Yasiin Bey dances around the ring mimicking the boxer’s iconic wordplay while Niels Shoe Meulman brings his unique calligraphy to the ring with a large broom and bucket of ink. Visit the full experience here.
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