Meltin'Pot 2012 Fall/Winter "KLSH" Collection

In a world filled with quantity-over-quality denim labels and fast-fashion overproduction, a

Fashion
100 Hypes 0 Comments

In a world filled with quantity-over-quality denim labels and fast-fashion overproduction, a notable exception emerges via Italian-based Meltin’Pot. Having already made significant inroads into the market with its “Icons” segment of denim and apparel, the label mature’s its brand positioning with the introduction of the “KLSH” collection for Fall/Winter 2012. Inspired by the juxtaposition of youthful energy, music, art and culture, the Meltin’Pot “KLSH” title gives nod to founder Augusto Romano’s unique ability to blend the synergy of chaos and maturity of all four elements into an impressively chic and sartorial aesthetic. We recently sat down with Romano to discuss the history and underpinnings of the Meltin’Pot label, the inspiration for expanding into the KLSH subcategory, as well as a brief overview of the label’s hopes for the future.

Can you introduce yourself and your role?
Augusto Romano, CEO and visionary of Meltin’Pot Jeans and KLSH.

What can you tell us about Meltin’Pot as a brand?
Meltin’Pot is a brand created by Romano S.P.A. – an approximately 50-year-old Italian denim manufacturer. We are deeply involved in the world of denim and all its variations, and we love to experiment with all the capabilities of this amazing fabric. We are distributed all over Europe, mainly in Italy, Germany and France, in a middle-to-high segment of the market. We are pushing towards a strong international expansion.

What’s the concept behind the newly defined KLSH?
KLSH, as the name itself says, is a “clash” between two opposite characteristics – the basic one of denim with a take on a contemporary fashion essential that is very minamalist. We tried to develop a product that has the characteristics and feel of a basic 5-pocket denim product, yet with an on-trend, fashion look using innovative fabrics, treatments, fits and details.

By splitting up your collections into “Icons” and “KLSH,” what do you look to achieve?
We wanted to enter into a new distribution area towards the newer stores that are now selling denim and need a product that’s different from the “classic” jean. With the Icons side of the main line collection, we are very strong and growing into a better segment of the jeans market. With KLSH we wanted to give a different customer a whole new way of interpreting denim.

What’s your approach to design?
“Futuristic” – in the sense that, rather than as the majority of our colleagues/denim competitors do, we don’t follow the “vintage” path, but we try to understand what/how the future of the jeans market will be and interpret this. We always try to evolve and look forward, rather than try to reinvent what has already been.

What were your inspirations behind KLSH?
KLSH was born from this approach to the product and the observation of the street – that is our main inspiration. We had a feeling that there is the need for something new, strong and distinctive. KLSH was the natural outcome of this.

What are some of your favorite pieces within this KLSH presentation?
I really love the Japanese denim and the “burned” bull denim. I think both are really strong and they tell the whole story of this new collection.

Photography: Ravi Sidhu/HYPEBEAST

Read Full Article

What to Read Next

Pot Meets Pop Highlights Three Indonesian Artists for Its Latest Apparel Collection
Fashion

Pot Meets Pop Highlights Three Indonesian Artists for Its Latest Apparel Collection

Featuring artwork from Ican Harem, Ykha Amelz and Phantasien.

Drake Drops New OVO “Winter Survival Collection” for Fall/Winter 2021
Fashion

Drake Drops New OVO “Winter Survival Collection” for Fall/Winter 2021

Made to “bounce-off” the cold.

Les Benjamins Presents Dynamic, Rally-Inspired Fall/Winter 2021 Collection
Fashion 

Les Benjamins Presents Dynamic, Rally-Inspired Fall/Winter 2021 Collection

Presented by Les Benjamins
‘Forgotten Pacenotes’ provides new streetwear formulas.


Supreme Fall/Winter 2021 Bags
Fashion

Supreme Fall/Winter 2021 Bags

Standout carrying options offered in four colorways.

Converse Japan One Star J RJ
Footwear Fashion

Converse Japan One Star J RJ

Converse Japan furthers its One Star lineup via the latest J RJ model for Spring/Summer 2012.

Jornal Pedal Issue #01 Behind-the-Scenes Video
Fashion

Jornal Pedal Issue #01 Behind-the-Scenes Video

Jornal Pedal is an online Portuguese publication focused on bicycle culture and lifestyle, and it

White Mountaineering for Lane Crawford Black Dyed Denim Shirt
Fashion

White Mountaineering for Lane Crawford Black Dyed Denim Shirt

Joining prominent retailer Lane Crawford, Japanese label White Mountaineering unveil its recent

Maison Martin Margiela Hand-Painted Replica Sneaker
Footwear Fashion

Maison Martin Margiela Hand-Painted Replica Sneaker

The Maison Martin Margiela Spring/Summer 2012 collection presents this hand-painted edition of the

Moncler Gamme Bleu 2012 Fall/Winter Collection
Fashion

Moncler Gamme Bleu 2012 Fall/Winter Collection

Embracing the aesthetic of a different sport each season, Thom Browne’s Gamme Bleu label from


Giuliano Fujiwara 2012 Fall/Winter Collection
Fashion

Giuliano Fujiwara 2012 Fall/Winter Collection

Continuing to push the boundaries of utilitarian fashion with a strong streetwear underpinning,

PH New York by Innocad
Design

PH New York by Innocad

Austrian architecture firm Innocad have just completed a radical renovation of a New York

Kanye West performing in 1996
Music 

Kanye West performing in 1996

Back before Mr. West was the international phenomenon that he is today, the Chicago emcee of

DropxLife - Furthur (Mixtape)
Music 

DropxLife - Furthur (Mixtape)

There has been a new update on The Weeknd’s Tumblr earlier today. While you were probably

araabMUZIK to release instrumental album
Music 

araabMUZIK to release instrumental album

MPC wizard and ever-popular producer araabMUZIK has just disclosed that he will be releasing an

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.