I.N.I 2012 Spring Collection Lookbook
Norwegian streetwear brand I.N.I rolls out its complete lookbook highlighting the latest collection
Norwegian streetwear brand I.N.I rolls out its complete lookbook highlighting the latest collection for Spring 2012. Founded in 2004, I.N.I has maintained a low profile towards its branding throughout the years as a part of its position within the industry. Unconventional as it may be, the strategy has provided the label a flourishing business that has led to the opening of two flagship stores alongside a strong presence on numerous retail accounts in Norway. For its latest arrangement, the brand focuses on several staple garments coming in the form of baseball-inspired shirts, basic sweaters, printed T-shirts and button-up shirts. The Spring 2012 collection will be released in few months through Steez.no.
Photography: Anton Soggiu
