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Rook by Joe King and Jonathan Garcia

During the recent trade show circuit, we caught up with Rook founders Jonathan Garcia and Joe King.

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During the recent trade show circuit, we caught up with Rook founders Jonathan Garcia and Joe King. Having an extensive design background in the streetwear industry, Garcia speaks passionately about his and King’s decision to start their own label which stresses the importance of its hand-drawn graphics.

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Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

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