Trek has been consistent in a more artistic approach to their select bicycles through collaborative ventures as few other parties can bring the same unique vision as ARTCRANK. ARTCRANK is a bicycle-inspired poster show that highlights to the works of talented local artists. With a mutual team up that works on their penchant for bikes, both have worked together to bring a fresh perspective to the District model. Check out the video to see how this collaboration went through.
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HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
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