The Vans DQM General

Vans, the original action sports brand, and leading New York-based streetwear purveyor and

Fashion
142 Hypes 0 Comments

Vans, the original action sports brand, and leading New York-based streetwear purveyor and skateshop DQM announced today plans for The Vans DQM General to be located at 93 Grand Street in the heart of New York’s coveted SoHo district. The General, Vans’s first company retail foray in Manhattan, brings together two of the most prolific names in contemporary streetwear – one rooted in Southern California surf and skate, the other in New York skate and street – in creating a unique retail concept carrying both original, exclusive co-branded DQM for Vans footwear and crafted apparel as well as select Vans and DQM premium product for men, women and kids. Slated to open in early September, the 2600-square-foot Vans DQM General will be deeply rooted in the heritage of its SoHo neighborhood and its past life as a haven for skateboarders, punks, artists and risk-takers of all kinds.

“Over the past five years, no fewer than 100 people have asked me why we don’t have a store in New York City,” says Doug Palladini, Vans’s Vice President of Marketing. “My answer always was that we had so many great wholesale partners that our own store didn’t make sense, so when Chris from DQM approached us, it was the perfect opportunity. Chris and DQM really understand Vans as well as city culture and history, and know just how to bring our brands together to make something new and relevant for an area like SoHo.”

“Vans has been a huge part of my life in New York both in the world of professional skateboarding – I rode for Vans for a time in the early 90s – and then as a retailer, selling them to my customers every day for the past 8 years,” says Chris Keeffe, founder and owner of DQM. “Vans has this long and storied history coming out of California, but at DQM we felt like the story of what Vans means to people in New York City can still be told through the prism of our Vans experience: we don’t have pools to skate and we have snow on the ground for five months a year. We grew up finding a way to wear Vans that fit the style and climate of our city. I wanted to create a space where we can tell this story from the ground up; a place that’s rooted in our local community and makes sense to New Yorkers.”
DQM, initially focused solely as a skateboard goods and shoe store, is now considered one of the world’s leading streetwear brands with a global following. In eight years, Keeffe and crew, including lead designer Tashi Stricker, have grown the line from a few T-shirts and hats to a menswear line including premium cut-and-sew woven shirts, pants, jackets and accessories. The DQM team is also developing DQM for Vans product to live side by side with exclusive Vans shoes and handpicked items from Vans’s footwear collections.

The Vans DQM General space is special itself. A designated New York City Landmark, 93 Grand Street was designed in 1868 by John Snook, known for designing the first Grand Central Station as well as the St. Nicholas Hotel. The building was built during the summer of 1869 utilizing a process of veneering brick with cast iron plates cut to look like stone that was patented by James L. Jackson, a prominent builder at the time.

Read Full Article

What to Read Next

Vans Celebrates DIY Innovation With the Skate Half Cab ’92
Footwear

Vans Celebrates DIY Innovation With the Skate Half Cab ’92

Debuting on the Half Cab’s 30th anniversary.

Vans Announces the Grand Opening of House of Vans Mexico City
Entertainment

Vans Announces the Grand Opening of House of Vans Mexico City

The permanent creative hub will serve as a skatepark, music venue, theater and more.

Vans' Slip-On Receives a Color-Blocking Checkerboard Print
Footwear

Vans' Slip-On Receives a Color-Blocking Checkerboard Print

A colorful take on the classic Slip-On.


Vault by Vans Introduces the New Boot Skoot LX Silhouette
Footwear

Vault by Vans Introduces the New Boot Skoot LX Silhouette

Fashion and surfing collide on this sleek footwear model.

The Throne postpones tour dates
Music 

The Throne postpones tour dates

Jay-Z and Kanye West have postponed the announced dates for their Watch the Throne tour for a

Stone Island Shadow Project 2011 Fall/Winter Lookbook
Fashion

Stone Island Shadow Project 2011 Fall/Winter Lookbook

The darker side of Italian label Stone Island thrives in this latest offering from Stone Island

Beyoncé's '4' certified platinum
Music 

Beyoncé's '4' certified platinum

That did not take too long. Beyoncé can now add another platinum plaque to her wall as her

Noah Lambert Bridle Leather Wallet
Fashion

Noah Lambert Bridle Leather Wallet

New from accessories label Noah Lambert comes this attractive and intelligently-designed wallet.

Oliver Spencer New Releases
Fashion

Oliver Spencer New Releases

New arrivals from Oliver Spencer have made their way to End Clothing. Maintaining the same British


Best Coast – Our Deal (Directed by Drew Barrymore)
Music 

Best Coast – Our Deal (Directed by Drew Barrymore)

After meeting backstage one random LA evening, Bethany Cosentino and Drew Barrymore seemed to

4 Horsemen Supplies x Viberg Saddle Oxford
Footwear Fashion

4 Horsemen Supplies x Viberg Saddle Oxford

The 4 Horsemen Supplies Saddle Oxford is the second installment in the retailer’s ongoing capsule

New York 1940s in Color
Art

New York 1940s in Color

Some time back Business Insider posted a feature showcasing select photographs from a collection by

Mismo 2012 Spring/Summer Collection
Fashion

Mismo 2012 Spring/Summer Collection

Danish accessory brand Mismo offers a detailed look into its Spring/Summer 2012 collection,

The-Dream to release free album this month
Music 

The-Dream to release free album this month

Great news for the fans of The-Dream. While the release of his new album The Love, IV: Diary of

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.