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New York-based Prps is gearing up to launch their first Prps Goods & Co. collection for Fall/Winter 2011. An aesthetic reflection of the personality behind the brand, this new line encompasses an early American outdoor lifestyle, offering a strong denim foundation paired with meticulously made items that stay true to the brand’s legacy of Japanese pieced goods with elaborate detailing. While each garment is reminiscent of authentic vintage inspiration, the collection will offer a complete brand experience, which is relevant to today’s desire for functional, purposeful and innovative clothing.