New from Levi’s and their hyper-creative advertising partner Wieden+Kennedy comes the next installation of their brand campaign, a short video entitled “Legacy.” Juxtaposing images of heritage-driven workers with their surroundings, interspersed with urban hipsters, the ad’s most notable feature is its inclusion of lines from The Laughing Heart – a poem by the sensational and tragic late Californian writer Charles Bukowski. Another excellent attempt at bridging the gap between denim brand and lifestyle, Levi’s’ latest cinematic advertising effort is certainly worth glancing at.
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