hype cog social-facebook-svg social-me-svg social-tw-svg social-wh-svg social-link-svg social-wb-svg social-wc-svg social-li-svg social-ka-svg social-sms-svg

WAREHOUSE Heller’s Café HC-035 Denim

Japanese fashion brand WAREHOUSE takes heritage seriously. For their new sub-label, everything

Japanese fashion brand WAREHOUSE takes heritage seriously. For their new sub-label, everything from the design of the denim to the actual name of the brand was inspired by painstaking research into classic Americana. Entitled Heller’s Café, a moniker inspired by an actual establishment that existed in the U.S. during the 1870s, the brand’s emphasis is on exquisitely appointed, handmade Japanese denim. Their HC-035 model is a complete replica of the way jeans looked in the workwear period of 1870-1910 – down to a relaxed straight leg fit, 13oz denim and cloth logo tag on the upper back waist. An interesting fact is that Levi’s apparently invented the leather tag for denim, so before their inception all branded pants featured cloth tags. Those who like their jeans injected with a little bit of historical gravitas can purchase the Heller’s Café HC-035s for $2900 HKD (approximately $372 USD) now over at TAKE5.

TAKE5
1/F, 75 Granville Road
Tsim Sha Tsui
Hong Kong

Photography: HYPEBEAST

Read Full Article

What to Read Next

Certain Young French Photography and Drawings Exhibition @ agnès b. Boutique Galerie Recap
BMW M3 DTM Concept Car
adidas EQT Zero "Infared"
mastermind JAPAN x Globe Trotter Trunk Preview
Gourmet 2012 Spring/Summer Tredici Preview
Asher Roth featuring D.A. Wallach - Another One Down
Load More
Further Markdowns: Up to 60% Off SHOP NOW
 
HYPES is a real time popularity metric informing readers of what is trending