Björk talks new 'Biophilia' album

Following her first performance at the Campfield Market Hall in Manchester last week, Björk sat down with The Guardian to talk about her upcoming new multimedia Biophilia album that is based on the hypothesis of scientist Edward O. Wilson, and will be accompanied by 10 apps for iPhones and iPads.

“My main aim is to not get too bored myself. I feel that if I’m curious and excited there is a bigger chance the listener might be. At the end of the day, it’s more about the feeling of an adventure rather than the details of the adventure itself. So in short: whatever turns you on.”

Regarding the genre of the project, the Icelandic artist objects to label it as pop music, which is “superficial” to her, and rather labels it “folk music of our time.”