Nike Present HYPERFUSE - Performance Driving Aesthetic

Nike presents a new video highlighting the company’s recent implementation of Hyperfuse

Footwear Fashion
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Nike presents a new video highlighting the company’s recent implementation of Hyperfuse technology on some of its most iconic footwear models, including the Air Force 1, Dunk, Air Max 1 and Air Max 90. The video above features a visit to Nike’s Innovative Kitchen with commentary from Nike Basketball’s Head of Innovation Shane Kohatsu and Ben Shaffer, the Head of Innovation for Nike Sportswear. Enjoy!

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