Nice Kicks: Eddie Cruz on the Evolution of UNDFTD x PUMA Collaboration

The recent collaborative effort between sport-centric brands UNDFTD and PUMA was a contemporary take on a classic proven to command admiration as well as innovation, and one of many to come. UNDFTD co-owner Eddie Cruz sits down to discuss the progressive relationship with PUMA and how they are simultaneously reappropriating such iconic footwear in the process.