Odd Future: "Creative Control Over Money"

As previously reported, Odd Future has been receiving lucrative offers from Roc Nation, Bad

Music 
45 Hypes 0 Comments

As previously reported, Odd Future has been receiving lucrative offers from Roc Nation, Bad Boy, SRC and Interscope. Due to their rapidly increasing popularity, the Los Angeles Times has now published an extensive feature story on hip-hop’s most wanted collective. Tyler, the Creator assures that the financial aspect won’t play any crucial role in their decision:

“I always wanted to sign to Interscope when I was a kid because it was the label of Dr. Dre and 50 Cent. I want a boat. I want a Grammy. But I’d never sign a deal without 100% creative control. You lose a lot when you sign with the major labels. I’d rather be broke than have to rap over the same chord progressions as everyone else.

The group’s current manager, former Interscope executive David Airaudi shares this opinion:

“Whether it’s XL, Interscope, Supreme, or even Apple, Sony or Google, we’re looking for the best partner on our content and creations. No longer is the central concern selling recordings. A record label doesn’t necessarily have pole position. Creative control and freedom come first. Going forward, successful artists will be ones fully immersed in the intellectual property of their lifestyle.”

Read Full Article

What to Read Next

Odd Future’s Jasper Dolphin Launches Brand Last Call
Fashion

Odd Future’s Jasper Dolphin Launches Brand Last Call

With anime and cartoon-inspired graphics.

RHUDE Redefines "New Money" in Its SS23 Collection
Fashion

RHUDE Redefines "New Money" in Its SS23 Collection

HYPEBEAST gets an exclusive backstage look at RHUDE’s Spring/Summer 2023 menswear collection.

Future's 'I NEVER LIKED YOU' Officially Goes Gold
Music

Future's 'I NEVER LIKED YOU' Officially Goes Gold

While the Drake and Tems-assisted cut “WAIT FOR U” was certified platinum.


Future's Debut Album 'Pluto' Goes Platinum
Music

Future's Debut Album 'Pluto' Goes Platinum

A decade after its release.

Foo Fighters - Saturday Night Live Performance
Music 

Foo Fighters - Saturday Night Live Performance

Celebrating their comeback to the music circuit in style, the Foo Fighters promoted their

ANDSUNS x mita sneakers x HECTIC New Balance MT580
Footwear Fashion

ANDSUNS x mita sneakers x HECTIC New Balance MT580

No strangers to one another on the collaborative front, mita sneakers and HECTIC link up for

Book Club 2011 Fall Lookbook
Fashion

Book Club 2011 Fall Lookbook

Australian brand Book Club returns for Fall 2011 with a new collection of simple, everyday

Maiden Noir 2011 Spring Collection
Fashion

Maiden Noir 2011 Spring Collection

With Spring 2011 now in full force, Maiden Noir presents its latest seasonal lineup. Featuring

Creative Control: Erykah Badu in Studio
Music

Creative Control: Erykah Badu in Studio

Creative Control offers its latest video piece feature the unmistakably talented Erykah Badu.


Nike x The Cool Kids x Foot Locker "Get Fresh Air" Commercial
Fashion

Nike x The Cool Kids x Foot Locker "Get Fresh Air" Commercial

Foot Locker unveils a star-studded new commercial to a special tune by The Cool Kids. The piece

Sade featuring Jay-Z – The Moon and The Sky (Remix)
Music

Sade featuring Jay-Z – The Moon and The Sky (Remix)

Here comes the previously announced Sade and Jay-Z collaboration in the shape of the “The Moon

G-Shock and Krink Present: Craig Costello “Spray Paint the Walls” Exhibition Recap
Art

G-Shock and Krink Present: Craig Costello “Spray Paint the Walls” Exhibition Recap

Casio G-Shock and Krink originally teamed up on a recent DW-6900 design, which was released

Us Versus Them 2011 Spring Collection Lookbook
Fashion

Us Versus Them 2011 Spring Collection Lookbook

Southern California stalwarts Us Versus Them release the brand’s new collection for Spring

H by Hudson Kaspian Chukka
Footwear Fashion

H by Hudson Kaspian Chukka

London-based H by Hudson offers a new colorway in the brand’s Kaspian Chukka. Slightly

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.