As previously reported, Odd Future has been receiving lucrative offers from Roc Nation, Bad Boy, SRC and Interscope. Due to their rapidly increasing popularity, the Los Angeles Times has now published an extensive feature story on hip-hop’s most wanted collective. Tyler, the Creator assures that the financial aspect won’t play any crucial role in their decision:
“I always wanted to sign to Interscope when I was a kid because it was the label of Dr. Dre and 50 Cent. I want a boat. I want a Grammy. But I’d never sign a deal without 100% creative control. You lose a lot when you sign with the major labels. I’d rather be broke than have to rap over the same chord progressions as everyone else.
The group’s current manager, former Interscope executive David Airaudi shares this opinion:
“Whether it’s XL, Interscope, Supreme, or even Apple, Sony or Google, we’re looking for the best partner on our content and creations. No longer is the central concern selling recordings. A record label doesn’t necessarily have pole position. Creative control and freedom come first. Going forward, successful artists will be ones fully immersed in the intellectual property of their lifestyle.”