Hot Wheels 3D Projection Secret Race Battle

Last week, Hot Wheels showcased a new, groundbreaking 3D projection technology with a simulated

Art
243 0 Comments
Save

Last week, Hot Wheels showcased a new, groundbreaking 3D projection technology with a simulated racing battle at the Customs House in Sydney, Australia. Created by international digital advertising agency Muse Amsterdam, along with PostPanic and BeamSystems, the show depicted Hot Wheels Skull Racers as they competed in a visually stunning speed racing battle right there on the historic building’s facade. Watch the video above to see some of the world’s fastest vehicles speed race through mid-air.

Read Full Article
Text By
Share this article
Hypebeast Newsroom
Hypebeast Newsroom

Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

What to Read Next

Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”
Automotive

Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”

We chatted with Maluma about his lifelong fascination with cars and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.

Molded 3D Human Faces Take Over Satoshi Nakamoto’s New SS27 Leather Jacket
Fashion

Molded 3D Human Faces Take Over Satoshi Nakamoto’s New SS27 Leather Jacket

The standout outerwear piece features an array of realistic, sculpted face panels that transform classic leather textures into surreal, wearable sculpture.

Salomon To Release the XA PRO 3D “Pearl Blue” as an URBAN RESEARCH-Exclusive
Footwear

Salomon To Release the XA PRO 3D “Pearl Blue” as an URBAN RESEARCH-Exclusive

Set to drop this August.


Samsung's Odyssey 3D Monitors Target 120 Glasses-Free Games
Tech & Gadgets

Samsung's Odyssey 3D Monitors Target 120 Glasses-Free Games

Samsung turns its GDC 2026 showcase into a full Odyssey 3D ecosystem push, expanding game support and HDR10+ Gaming features.
8 Sources

NEIGHBORHOOD "you are not alone" Charity Tee
Fashion

NEIGHBORHOOD "you are not alone" Charity Tee

Contributing to the disaster relief effort in Japan, NEIGHBORHOOD has designed this new charity

adidas Originals by Originals Kazuki Kuraishi 2011 Spring/Summer "Felicity 004" Booklet
Footwear

adidas Originals by Originals Kazuki Kuraishi 2011 Spring/Summer "Felicity 004" Booklet

For the latest and final issue of Felicity, the lookbook for the adidas Originals by Originals

Billionaire Boys Club BALSTIVO COURDUROY SHIRT
Fashion

Billionaire Boys Club BALSTIVO COURDUROY SHIRT

In a recent product release from Billionaire Boys Club, the label has dropped this BALSTIVO

Garbstore x BEDWIN & THE HEARTBREAKERS Messenger Bag
Fashion

Garbstore x BEDWIN & THE HEARTBREAKERS Messenger Bag

Combining the culture of London and Tokyo, British retailer Garbstore has collaborated with

Nike Sportswear Dunk High Premium "White Ice"
Footwear Fashion

Nike Sportswear Dunk High Premium "White Ice"

Coming in as part of a pack sharing the same similar “White Ice” theme, these Dunk High

CASH CA Striped Hoodie Jacket
Fashion

CASH CA Striped Hoodie Jacket

CASH CA take the edge off of a traditional jacket format with their Striped Hoodie Jacket. The


Danner Stumptown Series Mountain Light "Rugged Metro"
Footwear Fashion

Danner Stumptown Series Mountain Light "Rugged Metro"

Danner introduces a new collection titled the Stumptown Series as it incorporates a new upper

F.C.R.B. "Tricolore" BACK PACK
Fashion

F.C.R.B. "Tricolore" BACK PACK

The “Tricolore” collection involving Nike and the French Football Federation has been a strong

Philips Fidelio with SoundSphere
Tech & Gadgets

Philips Fidelio with SoundSphere

Earlier this month Philips combined two of its marquee product lines to create a sexy and

White Mountaineering Wardrobe 2011 Fall/Winter Collection
Fashion

White Mountaineering Wardrobe 2011 Fall/Winter Collection

White Mountaineering has earned a strong following and much praise for its technical offerings

SOPHNET. x DANNER TOLED
Footwear Fashion

SOPHNET. x DANNER TOLED

Following several mountain boot-based collaborations, SOPHNET. gets into the act with Danner

FIELD NOTES: COLORS DRY TRANSFER “________ EDITION”
Fashion

FIELD NOTES: COLORS DRY TRANSFER “________ EDITION”

New to this season, FIELD NOTES introduces their COLORS DRY TRANSFER “________ EDITION.” While

More ▾