Hot Wheels 3D Projection Secret Race Battle

Last week, Hot Wheels showcased a new, groundbreaking 3D projection technology with a simulated

By //Arts

Last week, Hot Wheels showcased a new, groundbreaking 3D projection technology with a simulated racing battle at the Customs House in Sydney, Australia. Created by international digital advertising agency Muse Amsterdam, along with PostPanic and BeamSystems, the show depicted Hot Wheels Skull Racers as they competed in a visually stunning speed racing battle right there on the historic building’s facade. Watch the video above to see some of the world’s fastest vehicles speed race through mid-air.

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