Adopting its own fresh and engaging take on the pervasive “reuse and recycle” philosophy, Qubic Store enlisted the foresight of designer Casey Ng for its new shopper-friendly “The Handle” packaging design. Taking various elements of traditional Japanese gift wrapping, the eco-friendly companion revitalizes the lost artistry. The first element to the two-part creation is specifically made to perfectly envelop a wide range of apparel, footwear and accessory products, while the second portion – also know as “The Handle” – provides the necessary portability to the shopping bag. With the impending burden of holiday shopping upon us, we’re just trying to figure out if we even need to invest in an actual purchase from Qubic Store or if gifting this impressively newfangled packaging will suffice.
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