The “lab by Lane Crawford” retail concept for modern women was marked by the launch of in-store installations in Hong Kong and Beijing, as well as artistic takes on the release. First debuted was the “Symphony of Milano” video by Milan-based creative director Marcelo Burlon and creative collaborator for “lab by Lane Crawford” who created a short video featuring 23 of Milan’s most talked-about influencers, including models, artists, stylists, art directors and musicians. His latest video release is geared toward the city of Hong Kong, as Burlon grabs new individuals to express their style in selected lab fashion-brand wardrobes available at Lane Crawford. The cast includes local fashion icon Hilary Tsui, stylist Tina Leung, blogger Cindy Ko and designer Philip Chu; as well as creatives Arnault Castel, Danielle Huthart and Kevin Poon. Featured lab brands included Acne, Alexander Wang, Band of Outsiders, Carven, Helmut Lang, IRO, Joseph, Markus Lupfer, McQ, Opening Ceremony, rag & bone, Rick Owens Lilies and Theyskens’ Theory. Enjoy!
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