J. Cole - Lost Ones

After concluding the American leg of his Cole World tour, Jermaine Cole sends out a BBGUN-directed visual for “Lost Ones” which was shot 2008. The emotive clip follows the struggles of a young relationship that came to a crossroads because of an unexpected pregnancy. The thought-provoking track is also featured on his chart-topping debut album, Cole World: The Sideline Story, which is out now.