Shades of Grey 2011 Fall/Winter Collection

Micah Cohen from the eponymous Shades of Grey took time out of his busy capsule schedule to chat about the inner workings and future of his brand. He enlightens the viewer about his newly-minted proprietary factory in China, and how it enables him to slash costs to a much lower price point than his highbrow peers. He explains that if he controlled the market, the consumer wouldn’t have to break the bank to acquire the quality fashion pieces he continues to churn out season after season.

Director: Dwayne LaFleur