How to Tie a Tie by Alexander Olch

Alexander Olch makes the following short video to help artistically educate those on how to tie a tie. Featuring Aurelie Claudel and Julia Frauche as helpers, the video was produced in part by Francesco Carrozzini. The video comes on the heels of Olch’s recent team-up with colette on both a collection of accessories as well as his own in-store space at the Parisian retailer.