Scion: Take On The Machine

In anticipation of the 2011 tC hitting the market on October 1st, Scion brings to life the next-generation of its most popular model with an interactive augmented reality game that puts you in the driver seat. Take On The Machine allows you to experience the refined aggression firsthand, with added power and performance, an aggressive new look and a more premium feel – all before it hits showroom floors. Get behind the wheel now at TakeOnTheMachine.com, with further information available below.

The augmented reality (“AR”) game puts players in a dystopian world where the city is the machine. Driven to slow us down with daily obstacles, the key to breaking the mold is the 2011 tC.

Deep into the belly of Machine City, users make their escape by making split second reactions as obstacles are thrown their way. Fast. Smooth. Control the tC through the machine’s one track using an AR print marker (optional keyboard system available). Race against the clock – the car automatically accelerates towards max speed and slows down if the player hits an obstacle. Escape and take on the machine.

- Scoring: The user’s score is calculated based upon time. If the user has connected using Facebook Connect, they can save their scores to Facebook.
- Leaderboard: Using Facebook Connect, the user can compare their score to their friends scores. The all-time high scores will be displayed on the site.
- Achievements: If the user reaches a certain time, you can unlock different customized tCs.