Palladium 2010 Fall/Winter "Detroit Lives" Lookbook

Palladium’s 2010 fall/winter campaign took the brand to Detroit as the backdrop for an exploration aptly titled “Detroit Lives”. For the last few years, the demise of the American automotive industry has gone hand-in-hand with the “death” of Detroit. However, Palladium has set out to document the emerging creative scene that has taken shape at the hands of a younger generation who are also experiencing some true economic hardships. The lookbook images seen here are just as much a representation of the reality in what was once America’s 4th largest city as well as some of Palladium’s upcoming utilitarian offerings. A video involving Johnny Knoxville can be seen over at the Palladium site.