Evisu & Evisu Genes 2010 Fall/Winter Preview

For the 2010 Fall/Winter season, Evisu will introduce two distinct denim and sportswear collections under the Evisu and new Evisu Genes labels. The debut of sportswear marks Evisu’s transition into an all-encompassing lifestyle brand revamped with Morrison’s aesthetic. The denim collections provide much of the insight into the new direction of the brand, with an emphasis on quality, craftsmanship and heritage. Look for both lines through finer Evisu retailers come Fall, but for the meantime enjoy the brand’s new direction below.