Libertine-Libertine 2010 Fall/Winter Campaign

In development since Autumn 2009, the Fall/Winter campaign for 2010 from Libertine-Libertine expresses passion and determination with a playful tone, with a secondary theme of making tasks more difficult than they need to be. As you can see, the latter concept is explicitly realized in several different ways, from lighting a whole stick of wood simply to light a cigarette, to using three umbrellas instead of a roof, and so on. Produced in collaboration with photographer Sacha Maric and British artist Tom Gottelier, the campaign was composed entirely of recycled or “gathered” materials and is due to resurface during selected events in August 2010.