Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Tomo & Co.
  • Regal Shoe & Co.
  • Tomo & Shoe & Co.
  • 30C Engineering
  • All by Runners
  • New Balance
  • Ryuichi Sakamoto
Drops Shop

The New Volkswagen Golf "Style" by Karl Lagerfeld

Karl Lagerfeld stars in a new Volkswagen ad as the German automaker highlights the new Style

Design
269 0   Comments
Save

Karl Lagerfeld stars in a new Volkswagen ad as the German automaker highlights the new Style package for the hatchback model Golf. The video features a Hasselblad-holding Lagerfeld on set as he makes a reference to Paris only to be corrected by somebody on set for a bit of a comedic angle.

Read Full Article
Text By
Share this article
Hypebeast Newsroom
Hypebeast Newsroom

Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

What to Read Next

Paramount Pictures Debuts 'Karl,' a Documentary Exploring the Life and Legacy of Karl Lagerfeld
Entertainment

Paramount Pictures Debuts 'Karl,' a Documentary Exploring the Life and Legacy of Karl Lagerfeld
Directed by Nick Hooker, the film features insights from Tilda Swinton, Penélope Cruz, and Tom Ford.
By /
825    0   Comments
Save
The House of KARL LAGERFELD Enters the Real Estate Market With Luxury Lisbon Residences
Design

The House of KARL LAGERFELD Enters the Real Estate Market With Luxury Lisbon Residences
Slated for 2028, the 10-unit development brings the late designer’s iconic aesthetic to Portugal with Bauhaus-inspired architecture and bespoke interiors.
By /
1.6K    0   Comments
Save
Karl Lagerfeld's Final Estate Auction at Sotheby's Paris Raises Over $836,000 USD
Fashion

Karl Lagerfeld's Final Estate Auction at Sotheby's Paris Raises Over $836,000 USD
A caricature of Angela Merkel emerged as the top lot, selling for nearly 60 times its estimate.
1 Sources
1 Sources /
1.1K    0   Comments
Save
Karl Lagerfeld's Sketch Archive Heads to Sotheby’s Paris
Fashion

Karl Lagerfeld's Sketch Archive Heads to Sotheby’s Paris
The online features unseen drawings, fingerless gloves and iPods spanning decades of fashion history.
2 Sources
2 Sources /
1.1K    0   Comments
Save
Nike Sportswear Blazer High Suede VNTG
Footwear Fashion

Nike Sportswear Blazer High Suede VNTG
In what has been a popular style from Nike Sportswear, the Blazer High Suede VNTG releases in
By /
263    0   Comments
Save
Nike Sportswear Air Footscape Woven Freemotion "Gingham"
Footwear Fashion

Nike Sportswear Air Footscape Woven Freemotion "Gingham"
Nike Sportswear’s 2011 spring and summer collection will welcome the following pack of Air
By /
1.5K    0   Comments
Save
BEAMS PLUS x Alden 379X Boots
Footwear Fashion

BEAMS PLUS x Alden 379X Boots
BEAMS PLUS and Alden create a special boot based on Alden’s military last, the 379X. The last
By /
131    0   Comments
Save
Leica M9 Limited Edition "Ostrich"
Tech & Gadgets

Leica M9 Limited Edition "Ostrich"
To finish off a busy 2010 year for German camera company Leica, another limited edition version
By /
1.4K    0   Comments
Save
Pierre Hardy Fleece High-Top Sneakers
Footwear Fashion

Pierre Hardy Fleece High-Top Sneakers
A relative rarity amongst materials chosen for sneakers and footwear alike, French footwear
By /
279    0   Comments
Save
Engineered Garments 2011 Spring/Summer Collection
Fashion

Engineered Garments 2011 Spring/Summer Collection
Engineered Garments’ 2011 spring and summer collection enjoys a series of stylized looks seen
By /
662    0   Comments
Save
visvim ELMENDORF VEGGIE JCKT *F.I.L. EXCLUSIVE
Fashion

visvim ELMENDORF VEGGIE JCKT *F.I.L. EXCLUSIVE
The visvim ELMENDORF jacket has been a staple and highlight each season for the Japanese
By /
300    0   Comments
Save
Alicia Keys featuring Eve – Speechless (Produced by Swizz Beatz)
Music

Alicia Keys featuring Eve – Speechless (Produced by Swizz Beatz)
Alicia Keys featuring Eve – Speechless (Produced by Swizz Beatz)
By /
210    0   Comments
Save
Yeasayer – Live at Ancienne Belgique
Music

Yeasayer – Live at Ancienne Belgique
Yeasayer – Live at Ancienne Belgique
By /
228    0   Comments
Save
Nottz & Asher Roth – Rawth EP
Music

Nottz & Asher Roth – Rawth EP
Nottz & Asher Roth – Rawth EP
By /
194    0   Comments
Save
The U.N. (Cam’ron & Vado) - Large On These Streets
Music

The U.N. (Cam’ron & Vado) - Large On These Streets
the-u-n-cam’ron-vado-large-on-these-streets
By /
131    0   Comments
Save
Passion Pit – All These Trees
Music

Passion Pit – All These Trees
Passion Pit – All These Trees
By /
507    0   Comments
Save
More ▾