Goodhood New Menswear Floor

London retailer Goodhood recently opened a new level dedicated to menswear. The floor features salvaged wooden booths, which along with the walls were built by East London’s Word To Mother. The space also enjoys the installation of a luminous message board – a collaborative project with Lucas Price (aka Cyclops) that will be updated with a new message every week. After a year has passed, all 52 messages will be collated and will form the contents of a book. The changing rooms have been painted by Russell Maurice (Gasius) & Dan Sparks (Mudwig), following on from their most recent collaborative exhibition.