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Premium denim brand Denham recently opened a new store in East London’s Shoreditch. The concept store will mark the brand’s third store worldwide, with this one being the very first in the UK. Interestingly, Jason Denham was himself raised in the UK, giving the London store an additional prominence for the brand and its fans. Housing collections for both men and women, the shop stands at an impressive four stories tall and also includes a repair and alteration desk, as well a wholesale showroom.