New for fall/winter 2010, adidas is ready to unveil a new lifestyle range designed for men. Entitled “3 Stripe”, naturally each item is adorned with the brand’s iconic 3-stripes, as modelled here by footballing superstar David Beckham. The range is versatile, featuring both standout and more muted colorways and has been created primarily as casual sportswear, suitable for the gym or for wearing everyday. Included in the initial line-up which is set to launch later this month are Zip-up hoodies which feature contrast linings in red and blue, with gold or red stripes are dominant with black to add flashes of colour. T-shirts will also be available in both polo and crew neck variations in bold colours of blue and yellow which can be teamed with track pants or shorts from the 3 Stripe collection to achieve an urban sports look.