Inside a Fashion Label's Scramble To Survive: Five Four

The Wall Street Journal ran an interesting article today regarding the ups and downs of a fashion label in this tough recession. Documenting contemporary brand Five Four, we gain a better understanding of not only how brands are falling from glory, but also a look into the economic strategy that effectively aided Five Four heading into 2009. For all the smaller brands or even aspiring designers, be sure to check out this insightful read, here.