N. Hoolywood 2010 Spring/Summer Collection

Contemporary Japanese brand N. Hoolywood offer a look into its upcoming collection for Spring/Summer 2010. Although we’re used to seeing strictly traditional Americana-inspired looks from the brand, this new assortment takes on a more avant-garde approach which in some ways is a bit refreshing.

This collection portrays the cycle of events the designer witnessed at vehicle scrap metal recycling plants in Detroit; the manufacturing of automobiles, the automobile completing their role, and then the reproduction. The music was composed from a mixture of Detroit sounds, including field recording of noises from the factory. From behind disorderly placed scaffolding, a video was projected showing sparks and flames resulting from the metal work in these factories. The models walked on a walkway containing materials that remind you of piled metal scraps, wearing colorful work uniforms with details particular to welders.