Nike Take It To The Next Level Interview with Gilbert Montoya

Nike’s “Take It To The Next Level” implemented some unconventional techniques to create a

Uncategorized
254 Hypes 0 Comments

Nike’s “Take It To The Next Level” implemented some unconventional techniques to create a surreal commercial which followed the progression through the ranks of a professional football player at Arsenal. Aside from winning an award for best commercial at the 2008 Golden Lion Award at Cannes, thestar-studded affair featured many of the world’s greatest players including Sweden’s Zlatan, head-butt receiving Italian Materazzi, former world player of the year Ronaldinho, Van Persie and Cristiano Ronaldo among others. In an interview with the main character, Gilbert Montoya explains working with famous director Guy Ritchie, the difficulty of adjusting to a ten pound 3 camera helmet as well as playing aside some of the world’s best players. Check the interview out over at The OriginalWinger.com. The original commercial is seen here.

Read Full Article

What to Read Next

For $65, It’s Hard to Go Wrong With the Nike GTS
Footwear

For $65, It’s Hard to Go Wrong With the Nike GTS

A no-frills canvas sneaker from the ’90s that’s cheap, versatile and classic is returning.

ASICS “Takes Human-Centric Design to the Next Level” With METASPEED
Footwear

ASICS “Takes Human-Centric Design to the Next Level” With METASPEED

Scientifically designed sneakers, with distinct running styles in mind.

Under Armour Aims To Push Athletes To The Next Level
Fashion 

Under Armour Aims To Push Athletes To The Next Level

Presented by Under Armour
Launching its “Live The Challenge” campaign series.


Nike's Newest Cortez Takes It Back to "1972"
Footwear

Nike's Newest Cortez Takes It Back to "1972"

A nod to the silhouette’s debut year.

Timex 2008 Black Collection
Watches

Timex 2008 Black Collection

Black is seen in liberally amounts to create the Timex 2008 Black Collection. Multiple models

Visvim Folk FBT Bear Foot
Uncategorized Footwear

Visvim Folk FBT Bear Foot

A new addition to the Visvim’s Folk family is seen here in the form of the FBT Bear Foot. Much

Da Fighter by Tim Tsui
Uncategorized

Da Fighter by Tim Tsui

Multi talented artist, Tim Tsui from Hong Kong, presents his latest creation, Da Fighter.

Alphanumeric 2008 Fall Hoodie Collection
Uncategorized

Alphanumeric 2008 Fall Hoodie Collection

With the return of Alphanumeric in full force, here’s a look at their 2008 fall hoodie

Stone Island Shadow Project 2008-2009 Fall/Winter Collection
Uncategorized

Stone Island Shadow Project 2008-2009 Fall/Winter Collection

The two creative divisions of legendary fashion label Stone Island and performance and


UCS x G-Shock
Watches

UCS x G-Shock

In the limitless sea of G-Shock collaborations to celebrate G-Shock’s 25th anniversary, the

Pay Day by Nate Van Dyke
Uncategorized

Pay Day by Nate Van Dyke

As an accomplished and heralded artist, Nate Van Dyke has transfered his skill set over to the

Reed Space - Reed Annex
Uncategorized

Reed Space - Reed Annex

The folks at Reed Space and Staple Design have been hard at work with the Reed Annex. Very

Classic Kicks x Vans Mid School 77 | Eras Preview
Uncategorized Footwear

Classic Kicks x Vans Mid School 77 | Eras Preview

The vintage ad seen here serves as New York sneaker store Classic Kicks’ inspiration for their

Diamond Supply Co. Legends Pack
Uncategorized

Diamond Supply Co. Legends Pack

Back in May, there was mention of The Legends Pack by Diamond Supply Co. that paid homage to

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.