Puma Presents The I-Cycle Film Series
Puma definetly has a large involvement in bike culture and have maintained a strong presence
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Puma definetly has a large involvement in bike culture and have maintained a strong presence supporting innovations in the bike community. Their newest contribution is the “I-Cycle Film Series“; a series of short films exploring different aspects of the cycling world. The film series also focuses on some of the industries biggest advocates, such as Matthew McGuinness of Re-Bicycle; founder of the Bicycle Film Festival, Brendt Barbur; and CMO of Puma, Antonio Bertone. The collection of short films can now be seen at the I-Cycle website.
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![puma-i-cycle-film-series-2](http://www.hypebeast.com/image/2008/06/puma-i-cycle-film-series-2.jpg)
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![puma-i-cycle-film-series-3](http://www.hypebeast.com/image/2008/06/puma-i-cycle-film-series-3.jpg)
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![puma-i-cycle-film-series-4](http://www.hypebeast.com/image/2008/06/puma-i-cycle-film-series-4.jpg)