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In an interesting move to diversify themselves as a brand, the Porsche group (the same people behind the automotive giant) will debut their first collection of men’s fragrances and lifestyle products this fall. The aim is to reach a demographic familiar with the passion, creativity and honesty that products only Porsche can bring, albeit on a new platform. Products will include eau de toilette spray, hair and body shampoo and deodorant sticks. Available this Fall at select retailers such as Bloomingdale’s, Neiman Marcus and Nordstrom starting in late October.