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To showcase Undercrown’s latest March Madness collection, Philadelphia’s premier store Ubiq and EA Sports teamed up for the launch event. The decor was full of sports memorabilia with DJ Cash Money controlling the beats. the likes of Peddi Crack, State Property’s Oskino and Mos Def were all on hand. People in attendance had a chance to check out EA Sports’ latest March Madness title with a special t-shirt released as well.