Pepsi Proper, Pepsi’s multi-city specialty retail pop-up tour, is planting its flag in New York City this Saturday (12.20.2008). Building off of the success of last week’s event in Los Angeles that featured retail heavyweight Union Los Angeles and hip-hop super group The Clipse, the tour’s New York City stop this Saturday is packed with a stellar list of brands and ultra-exclusive retail giants. From a brand and retail perspective, Absurd, Commonwealth, Cubannie Links, Fruition, Hellz, Orchard Street, Rockport Established 1971, Violette, SSUR and Staple are all on board. Providing the entertainment, musical acts will include DJ Neil Armstrong (Jay-Z’s official tour DJ), DJ Mick Boogie, DJ Jus Ske, DJ Eleven and DJ Eli Escobar. As mentioned the event takes place Saturday, December 20th at the Open House from 12:00 pm to 7:00 pm for the pop-up store while the musical acts will take stage between 9:00 pm and 12:00 am (ages 21 and up).
PEPSI PROPER NEW YORK
Saturday, December 20th, 2008
Retail Hours: 12:00 pm – 7:00 pm
After Party: 9:00 pm – 12:00 am (21+)
201 Mulberry Street
Manhattan, New York