The 150 year old brand, Levi’s, is known for their denim but recently they have ventured into “Challenging Sports” with their Levi’s FLU collection. This line is created in conjunction with Takahiro Okazawa (CLS, CYCLE) and Ewan Reynolds (Playford).
For the first delivery of Levi’s FLU ‘08 Spring/Summer collection, they will be releasing a Mountain Sprong Jacket. This jacket is highly waterproof with water proof zippers and pocket. In addition it features a reflective dot pattern which makes it both functional and visually appealing. The jacket is now available at Elesco for 34,650 Yen.
Elesco
6-4-6 Minami Aoyama, Minato-ku, Tokyo
Tel: 03-6804-6973
Source: Honeyee
We’re probably only in the first phase of the Nike Dunk Be True campaign and we’ve already seen a ton of news coming from Nike. Here’s the latest news where Nike has created a really cool Dunk Locker for the seven pairs of the “Be True to Your School” Dunks. Unfortunately, unless you’re really close with Nike, you probably won’t be able to get one of these but there’s hope. Rumor has it that these will be given away as a lucky draw at one of the Dunk events in South East Asia.
Source: Royalefam, Streething
2008 marks the 10th anniversary of the London boutique The Hideout and so to celebrate this event, The Hideout will be working with some friends and partners on some collaboration products. The first one is a messenger bag with Japanese luggage maker, Porter. The messenger bag is “styled after a traditional Newsboy bag in canvas with triple-stitch construction and stud rivets, but with modern features from a contemporary Porter bag. The shop motto ‘MY KARMA DRIVES OVER MY DOGMA’ is chain stitched on the front.”
Source: Andrew Bunney
Jun Takahashi of Undercover has just revealed a 4-way collaboration between Undercover, Number (N)INE, Hysteric Glamour and N. Hoolywood. The collaboration, named ‘QUADROHENIA’ (means someone having 4 different personalities) was originally initiated by legendary Japanese stylist Tsuyoshi Noguchi and the only known retail spot that is selling it would be the Hanjyu Men’s Department Store in Osaka. On the 1st of Feburary, Undercover will release the first shirt in the collection for this dream collaboration between 4 of the most well-known and received hi-fashion powerhouse in Japan.
Source: Jun Takahashi
For New York brand Triko, the foundation of a brand featured not only the catering to the smart and aware consumer but also created a product that fulfilled a range of needs. Not to mention, they also incorporated important factors pertaining to ecological sustainability into their brand. This attention to the earth coupled with their sharp aesthetics has enabled them to create a truly functional brand. Much of the materials used in their products are made from sustainable materials such as coconut shells, organic cotton and Tagua (also known as vegetable ivory). Some of their 2008 Spring collection seen here includes the Freestyle hoodie, Braveheart hoodie, Truth and Honor varsity jacket, Kala flannel, Check Gradient sweater, Lumberjack hat and T Bolt Plaid shirt. Check out Triko for a list of retailers near you.
